Primrose, the ever-changing dress

A design mixing fashion and technology

Primrose dress presented during a fashion week

Let’s start with a riddle. Do you know what a primrose is?

“It’s a herbaceous perennial plant found in temperate regions of the Northern Hemisphere that flowers in early spring, between February and April, on embankments and meadows”.

Second riddle: does primrose have a link to manga, fashion, or technology? Primrose more than being a nice flower, is also the name of the connected dress that Adobe presented at its 2023 annual conference.

The Adobe Max conference may be more discreet than a conference held by Apple, for example, but it’s still a major event in the tech world. Let’s not forget that Adobe owns Photoshop, the biggest photo editing software in the world.

In 2023 everything was dominated by AI. How will Firefly develop? How will we include new functionalities that will simplify designers’ lives, etc? But there was one exception, when Christine Dierck took to the stage in a dress (that looked like a gala dress), stepped on stage, and in the blink of an eye, it changed color.