It’s time for companies to include UX designers in their ads campaign — Ads are becoming more and more invasive on the internet. Platforms all seem to follow the same path: at the beginning, the ads are few and discreet, then to earn more and more money, platforms increase the number, frequency, and intensity of ads. The most obvious case is Youtube, which…

Designers should include ads in their creative processes — Product design suffers from many design biases. Whether it’s ideas that are assumed without being validated by qualitative or quantitative data, management’s wishes that can negatively impact the product, or elements that are overlooked during design such as use cases, secondary users, or in situ end-use. When you are a…

And maybe save them from themselves — Europe has struck again. The old continent is struggling to create its tech giants unlike the USA, China, or Russia. To weigh in the world of technology and the Internet, the European Commission has understood that it can act not as a player, but as a referee. The first big…

Agility is not limited to scrum — designers are expected to know how to work according to agile methods, the most popular being scrum. However, this so-called agile organization model has some weaknesses and is often badly used. Scrum is old. The scrum was imagined and named in 1986 by Hirotaka Takeuchi, professor of management at Harvard in…

A case against e-voting — There is a tendency to digitalize everything. The demand for digital transition is far from being exhausted and the advent of UX design as a sine qua non for good product design accelerates this image that modernity and efficiency are still linked to the digital world. UX design is much…

And a moonshot state of mind — Google became Alphabet in 2015. The goal of this rebranding was to diversify Google’s activities in other fields. Google is now a branch of Alphabet composed of the search engine, Android, Youtube, and Google ads. It is the money maker for the other companies of Alphabet that focus mainly on…

A list of shared skills among product experts — The job market doesn’t seem to be in crisis for UX designers and all product design professions. Start-ups have multiplied all over the world bringing with them new ways of collaborating through agile methods. These agile methods are also more and more present in old companies and large groups that…

Gamification starts the moment users launch an app — The onboarding is the first step of a video game, it’s the step where the player will arrive in a new universe and will have to learn the rules, but more than that, the onboarding must also convince the player to engage in the adventure that is proposed to him …

Of course not, but why ? — In a desire to improve the user experience of products , some designers preconize to opt for the gamification of services, applications and workplace. Gamification can be seen in many situations, including “fun at work” which seeks to gamify work situations, but it is in mobile applications and especially SAAS…